CROSS-SELL SQUARED

CROSS-SELL SQUARED Offers…

CROSS-SELL SQUARED is built on one of a kind ML driven, campaign manager that produces the entire activity plan for any campaign budget. We fully utilize the power of Segments of 1 where a unique marketing and sales strategy is developed for each potential customer.

ML Driven Targeting

All potential customers are ranked based on the likelihood of responding to the campaign through a set of predictive machine learning algorithms. This approach ensures all characteristics of an individual is considered when selecting the target group.

ML Driven Targeting

Any campaign has many practical limitations.  They could be in the form of budgetary or operational constrains.  The solution considers all such limitations to develops the optimal activity plan within those parameters.

Accounts for Practical Limitations

Any campaign has many practical limitations.  They could be in the form of budgetary or operational constrains.  The solution considers all such limitations to develops the optimal activity plan within those parameters.

Accounts for Practical Limitations

The ability to assess the impact of internal and external data inputs on forecasts, providing informative strategic insight and quantify relevance of individual variables.

Segments of 1

The incentives are uniquely calibrated at each individual level. Results from a set of algorithms that predicts the conversion rate, life time value, churn probability, and best offer are considered within the optimization algorithm to derive the individual incentives.

Segments of 1

The incentives are uniquely calibrated at each individual level. Results from a set of algorithms that predicts the conversion rate, life time value, churn probability, and best offer are considered within the optimization algorithm to derive the individual incentives.

Maximizing Business Objectives

CROSS-SELL SQUARED contrasts with the typical approach of maximizing just the conversions by way of providing organizations the flexibility of maximizing business objectives such as top-line, bottom-line or conversion rates.

Maximizing Business Objectives

CROSS-SELL SQUARED contrasts with the typical approach of maximizing just the conversions by way of providing organizations the flexibility of maximizing business objectives such as top-line, bottom-line or conversion rates.

Find out how you could transform your business by making your data work for you.

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25. Police Park Avenue
Colombo 05
Sri Lanka

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